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Homepage Optimization: Further test ideas for a page that converts 4 times...
Tweet Generating more revenue from your pages requires more than learning optimization theory. It requires you to apply that theory to your own particular situation. At MarketingExperiments, we hold...
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A/B Testing: Changing 3 words results in 43% increase in funded accounts
Tweet A recent MarketingExperiments Web clinic featured the following experiment … Background: This test was implemented in the secure section of a large financial institution’s website. The offer was...
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Email Marketing Timing: When is the optimal time to send your next marketing...
Tweet Do you know the optimal time to send your next marketing email? Should you send it on a weekday or during the weekend? Will a morning send perform higher than a send in the evening? Flint...
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Landing Page Optimization: 262% increase in lead rate
Tweet Here is a test from our Landing Page Optimization online course … Background: A B2B company offering business VoIP telephone services Goal: To increase the number of quote requests Primary...
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E-commerce: A/B split test produces 36% more cart completions
Tweet Background: B2C company offering package vacations. In this test, we focused on improving the checkout process. Goal: To increase cart completions Primary research question: Which cart page will...
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Search Marketing: 46% more conversions from PPC ad test
Tweet Background: North American Spine is the sole provider of the Accurascope procedure, which is an innovative, minimally invasive spine surgery for back pain relief. Goal: To increase number of...
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Timing and Email Marketing: Sunday generated 23% higher clickthrough than...
Tweet In the MarketingSherpa Email Marketing Benchmark Report, 79% of marketers found delivering highly relevant content to be an either somewhat or very significant challenge. When you break down...
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Credibility: 9 elements that help make your marketing claims more believable
Tweet Lance Armstrong cheated. Manti Te’o didn’t have a girlfriend. Heck, a Subway footlong isn’t even 12 inches long. Face it — we live in a fairly uncredible age. Which is, of course, a major...
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Email Marketing: 7 resources for email optimization
Tweet In just a few short weeks, others on the MECLABS team and I will be in the Capital of Second Chances – Las Vegas, Nev. – for MarketingSherpa Email Summit 2013. We wanted to give you a second...
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Email Marketing: How do customers read your emails?
Tweet While discussing relevance in a recent Web clinic about email timing, Flint McGlaughlin, Managing Director, MECLABS, brought up an interesting discussion of how customers read your email...
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Email Copywriting: Tips from 3 of your peers
Tweet How do you write the subject line of an email? How do you write the first sentence? How can marketers write effective copy on a deadline? Flint McGlaughlin, Managing Director, MECLABS, will share...
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Email Optimization: 4 optimization suggestions to test in your next send
Tweet Optimizing email campaigns is a top challenge in marketing – just ask Julie Platt, E-Marketing Marketing Manager, Susquehanna Bancshares, who explained the task is making her team cringe as...
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Email Marketing: What you can learn from an 80% decrease in clickthrough rate
Tweet On the MarketingExperiments blog, we often share tests we conduct with Research Partners. Today’s post was run on our own marketing campaign. The team tested a promotional email for the...
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Email Copywriting: How a change in tone increased lead inquiry by 349%
Tweet Writing copy for an email is difficult enough – but what about tone? Are you talking to your customers or at them? Do the offers in your emails entice or do they alienate? Today’s...
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Email Marketing: 3 questions every marketer should ask about negative lifts
Tweet What can you learn about your customers from a test that produced a negative lift? This was the central idea behind the opening keynote presentation, “The Internet as a Living Laboratory,” at...
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Email Marketing: Email has become another way to interrupt people’s lives
Tweet At MarketingSherpa Email Summit 2013, Jim Ducharme, Community Director, GetResponse, interviewed Flint McGlaughlin, Managing Director, MECLABS, about the greatest challenge for email marketers …...
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Email Copywriting: Simplification, specificity, focus on customer generates...
Tweet At MarketingSherpa Email Summit 2013, Donna Krizik, Director of Client Communications, Crestwood Associates LLC, presented some impressive email copywriting tests. Let’s take a closer look at...
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PPC Optimization: Tips from your peers on regional differences, Google...
Tweet With pay-per-click (PPC) advertising, you pay money every time your ad drives someone to your landing page, so improving conversion is crucial to a healthy ROI. After all, you’re directly paying...
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Email Optimization: A single word change results in a 90% lift in sign-ups
Tweet One of the most testing-oriented sessions at MarketingSherpa Email Summit 2013, recently held in Las Vegas, was a presentation by Michael Aagaard, Copywriter and self-described test junkie,...
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Form Field Optimization: 3 optimization opportunities from a real-world form...
Tweet Scott Stone, Advertising and E-Business Manager, Cisco-Eagle, submitted a form field page for live optimization on a recent Web clinic. Unfortunately, we do not have time to optimize every...
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